Manas Logo

Let me know what you’re building. I'd love to help.

About Me

This site is a collective of all my Case Studies and Projects. All work has been designed, photographed, coded and written by and is property of, Manas Chimpidi (Me), unless stated otherwise. If you would like to use, download, or commission me for a project, contact me at the mentioned outlets below.

R3 Services, Branding

Brand Consultation & Logo Design for a quickly-growing full-spectrum accommodation provider.

R3 Services provides “end-to-end” accommodations for clients arriving from overseas. These accommodations include corporate housing, transportation, cellular services, family service and much more.

For this project, the company commissioned an overall face-lift for their brand identity, which needed to reflect the company's two main ideals: a global reach and a progressive attitude. As per any commissioned "face-lift", the projects calls for combining the unique aspects of the older brand image with our vision for the future face of the company.

Project Information
Friday, June 9, 2017
9:21:25 AM
Brand Campaign
Graphic Design
In Progress
Logo Design
Small Business
Final Renders
Click on image to open gallery view
Color Palette

We originally started with a tricolor palette to represent the three values of the company (scroll down). However, the more colors that were incorporated into the logo, the less cohesive the logo, and transitively, the brand, looked. To solve this problem, we chose one, bright, friendly, yet solid, color.

Mine Shaft
Font Family: Rubik
The quick brown fox jumped over the lazy dog.
Choose a character to get a closer look.
Older Renditions

This desaturated tri-color pastel palette was chosen to embody the core values of the company:

  • yellow, The homeliness, friendliness and refreshing optimism that comes from the feeling of “home, sweet, home”,
  • green, trust and honesty that can only be fostered from a good reputation and quality service,
  • blue, the intelligence to have the know-how and local connections to assure that the clients’ needs are always met.

Since the website (and by translation, the logo) is going to be visited both overseas and nationwide, a consistent pastel and warm color scheme throughout a professional-looking website and logo. This sets the company apart from its competitors who use dark colors that, knowingly or unwittingly, represent night-life. However, we decided against this purely for boldness and friendliness of the orange (scroll up).

These images will be up soon.

Click on image to open gallery view